From connected data to booked deals
Hono turns your ad server and analytics data into a live media kit, then runs a guardrailed negotiation loop that never books a deal without your approval. Six steps, start to finish.
Sign up and connect your sources
Create a Hono account and connect Google Ad Manager, GA4, and/or Ezoic. Hono requests only the OAuth scopes it needs to read reporting data and, where you enable it, to create line items and deals in your ad server.
Your data syncs into unified analytics
Traffic, audience, impressions, and revenue from each connected source roll into a single view. Hono normalizes the metrics so your inventory, sell-through, and yield read consistently no matter which platform they came from.
Publish a data-backed media kit
Hono builds a public media kit from that data: products, packages, and rate cards grounded in real numbers. It stays current as your data updates — no static PDF that's stale the moment a buyer opens it.
Buyer agents discover and negotiate
Buyer agents find your media kit, request quotes, and negotiate direct, PMP, and programmatic guaranteed deals with your agent — strictly inside the guardrails you set. A deterministic engine decides which actions are allowed; the language agent never proposes a price outside those bounds.
You approve every deal
Every negotiated deal lands in your queue for human approval before anything books. You see the buyer, the terms, and how they compare to your floors and targets, and you decide whether to book, counter, or decline.
Deals book and delivery is reported
Approved deals book directly into your Google Ad Manager — line items, targeting, and pricing set up automatically — or push out as IAB Deals API deal IDs. Delivery is then tracked and reconciled back into your reports.
The guardrails model
You define the bounds; the negotiation engine stays inside them. Hono never invents a price or accepts terms you didn't authorize.
Price floor
The minimum you'll accept for a product or package. The engine will never counter or accept below your floor.
Target price
The price you're aiming for. Negotiation opens at or above target and only concedes toward the floor along the curve you set.
Concession curve and max rounds
You control how quickly the agent gives ground between target and floor, and cap how many back-and-forth rounds a negotiation can run before it stops.
Auto-accept threshold
Optionally let deals at or above a price you choose accept automatically. Anything below it — or from a low-trust buyer — parks for your review.
Human approval gate
Unless you've explicitly enabled auto-accept for specific criteria, no deal books without an approval action from you or an authorized user on your account. First deals from low-trust buyers always park for human approval.
Hono is a platform, not a counterparty. Every deal is between you and the buyer — Hono acts solely as your configured agent and technology provider.