Sell direct and PMP without the manual work
Hono connects to the tools you already run, builds a media kit from your real numbers, and puts an agent to work answering RFPs and negotiating deals — all inside the rules you set, with you approving every booking.
Unified analytics
Traffic, audience, impressions, and revenue from Google Ad Manager, GA4, and Ezoic in one normalized view — so your inventory and yield read consistently across every source you connect.
An always-current media kit
Products, packages, and rate cards generated from your data and refreshed as it updates. Buyers see accurate numbers, not a PDF that went stale months ago.
An agent that works 24/7
Your agent answers RFPs and negotiates direct, PMP, and programmatic guaranteed deals around the clock — always within your floors, targets, concession curve, and round limits.
Direct GAM booking
Approved deals write straight into Google Ad Manager as line items with targeting and pricing configured — no manual trafficking — or push out as IAB Deals API deal IDs.
Delivery reports
Once a deal is live, delivery is tracked and reconciled back into your reports, so you can see pacing and performance against what was sold.
A record of every deal
Proposals, counteroffers, approvals, and booked terms are kept as records alongside invoice details, giving you an auditable history of what was agreed and delivered.
Is Hono right for you?
Hono is built for web publishers who sell — or want to start selling — beyond the open market.
- You run a website and use Google Ad Manager, GA4, and/or Ezoic.
- You already have direct or PMP demand and want to spend less time trafficking it.
- You want direct and PMP demand but don't have the team to chase and manage it manually.
- You want to set clear pricing rules and have deals negotiated inside them automatically.
- You want to keep control — approving each deal before it books into your ad server.
Hono is a platform, not an agency or merchant of record. Deals are between you and the buyer; Hono operates as your configured agent within the guardrails you set.